FOUR REASONS WHY THE ORDINARY GHANAIAN WILL DARE NOT VENTURE ENTREPRENEURSHIP.

The ordinary Ghanaian has a shallow understanding of the word, 'entrepreneur.' The ordinary Ghanaian thinks the entrepreneur is that 'special' person who has that 'nationwide group of companies.' They do not know that the small grocery shop they operate across the street or the airtime they sell by the roadside has the potential of being that 'group of companies'. 

The ordinary Ghanaian is unwilling to take risks. They are mostly analysing the negative effects when an entrepreneurship idea comes in mind. Question like, 'what if it fails?', 'what will the society think of me if it does not succeed?' are some examples of questions they ask themselves. They are sometimes so much focused on the slim chance of a failure than the broad chances of success. 

The ordinary Ghanaian wants quick money. They want a job were at least they are assured of their little monthly salary rather than going through the mill of entrepreneurship and reaping the benefits thereof.

The ordinary Ghanaian is not motivated by their environment. They are demoralised when they think about the huge taxes and the Bureaucratic nature of starting an entrepreneurship in Ghana.